Introducing Sammy the Steer

Sammy

Sammy the Steer has been our mascot since the beginning.  Sadly, we have never formally introduced him to the public. Sammy is the face of our franchise.  Some may call him an alter ego that symbolizes our interests, lifestyle, and priorities.  Sammy likes: big trucks, big tractors, horsepower, 4 H, fishing, hunting and hard work .He is your classic work hard and play hard personality.  Sammy also represents a rebel with a cause mentality.  He definitely likes to go against the "grain".  If John Rambo, Chuck Norris, Clint Eastwood , George Strait and Larry the Cable Guy could have a baby, it would be Sammy the Steer.  To fuel his active life, he has become a caffeine connoisseur. We have captured his lifestyle in a cup! From our Sammy's Select regular coffee to any one of our delicious specialty drinks, we have made sure that each drop has a little piece of Sammy's personality traveling with it.  So like Sammy always says: "We Got Kick" so "Join the Herd"!

Collection: Products